Our Story

Who we are

IDML is a multidisciplinary consultancy specialised in FMCG and consumer goods. A highly diversified group operating in many countries, we focus on ACE (Advanced Consumer Experiences). From consultancy to investment and international distribution, IDML (Invent, Develop, Manufacture and Launch) helps small to large companies enter new markets.

Vision

In today’s fast-paced world, companies need a partner they can rely on to help them grow. At IDML, we know how important it is to be a trusted partner in business. With that in mind, we have built a team of experts with a diverse set of skills to help you grow your business and achieve your goals.

“To be your valued business partner beyond any borders.”

Mission

As an international company, we understand the importance of connecting with people and businesses around the world. Every day, we put our commitment to excellence and our dedication to providing you with the best service into action.

“We aim to create Advanced Consumer Experiences (ACE) for you and with you!”

IDML in numbers

Established in: 2016
Countries: 40+
Clients: 75+
Services: 50

Our pillars

Think differently, think blue

At IDML, our work revolves around four pillars: trust, wisdom, inspiration and reliability.

“think blue” written in navy script on a pale wall

Trust

We provide a client-centred approach by treating your brand or your business with care, as if it were our own.

Wisdom

Our combined experience and knowledge will help you avoid potholes, so that you can focus on what you do best.

Inspiration

Our team, our knowledge and our work will motivate you to be a key contributor to your success.

Reliability

We’ll be there for you every step of the way!

Company history

IDML was established in 2016 in the UK to help inventors develop their products from idea to market, based on the personal and professional experience of our founder and CEO, Samer Jalloul.

2016
Established IDML Products consultancy services
2018
Achieved a successful exit from a significant project
2020
Entered the UK medical devices market
2021
Rebranded as IDML Group, with operations across the UK and EU
2022
Launched Guitar Gear on Amazon

IDML has successfully completed over 30 projects across a multitude of industries and services.

Message from the CEO

At IDML, innovation is at the heart of everything that we do. With an ever-crowded marketplace, it is now, more than ever, vital to ensure that you stand out from the crowd. As an inventor, entrepreneur, and previous corporate slave, I know what it takes to be able to navigate the complex path of product development, investment, and route to market. Having gone through the steps myself, made the mistakes and achievements, I decided to help others do the same. Whether you have an idea, a product, or a business looking to develop, manufacture or launch, IDML is right for you. We value partnership, which will be made very evident in how we work with our partners.
Whether you are new to this world, an individual, or an experienced entrepreneur, IDML can help you. Why not take a no-obligation consultation to see if we can be a right fit for each other!
Samer Jalloul

Our core team

Samer Jalloul
Founder & CEO
Co-founder and investor in many projects and companies in FMCG, consumer goods, innovation and renewable energy.
Mueen Maalouf
International Business Development Manager
Mueen is a versatile professional who seamlessly blends sales, marketing, data analysis and distribution.
Tarek Hajjar
Sales Operations Manager
Client-oriented sales manager with over 10 years of experience and a successful track record in the F&B and FMCG industries.
Rana Abou-Ghazaleh
Project Manager
Dedicated and motivated project manager with 10 years of experience in international business management and marketing.
Leila El-Nasabi
Marketing and Customer Experience Specialist
Highly motivated and creative marketing specialist, always focused on creating appealing content for the right audiences.
Carla Salam
Industrial & Digital Product Designer
Passionate and highly skilled product designer with a track record across product design, brand identity and market research.
Ramsey Badir
E-commerce Specialist
E-commerce professional with a strong passion for business management, online sales and marketing.
Rachel Lin
Research, Development & Engineering Specialist
Experienced in product development, prototyping, tooling and manufacturing, Rachel is a very valuable member of our team.
Abboudi El Souri
Sales Representative
Described as "our boots on the ground", Abboudi is based in the United Kingdom and focuses on the group's distribution efforts.